The Smart Catering OS
From classic hospitality chaos to beautiful automation. CaterCloud runs your catering backend so you can focus on the front
Connect your customers to CaterCloud & watch your calendar fill on autopilot
TRUSTED BY
Centralised event, contact, and calendar management with marketing tools to secure consistent event bookings.
TRUSTED BY
- Bec, Toasta
"I just wanted to find someone that was going to help me.
- Mel, The Junc Truck
"This is something every business should have and when the business is sold this goes with it”
- Liz, Rubi & Rose
"My enquiries have been constant since I installed it"
- Yumi, Koma Sliders
One Tool to Manage All Your Food Truck Operations
Say goodbye to pen & paper
MEET THE FOUNDER
G'day, I'm Sam 👋
I started my mobile catering journey back in 2015 after feeling burnt out and exhausted from the grind.
I first started out selling smashed avocado on toast at small markets.. And it was a slowww crawl for the first 6-12 months
A lot went horribly wrong.. and there were several times that I seriously questioned if I should just go back to the grind 🥑 🧐
Thankfully, I was continually inspired by the freedom and fun lifestyle that the mobile catering model presented- it fuelled my determination to succeed.
Gradually, my humble "Sammy's Smashed Avo" evolved into The Avocado Hut
Which then evolved into 4 sites.. More brands
And a bricks and mortar cafe 🥑
In 2018 I employed a general manager to run most of my business for me so I was free to explore new opportunities, travel or work on the business instead of in it.
MEET THE FOUNDER
And I'm Nick! 🤙
I started a mobile juice trailer business back in 2008, motivated by a love for travel and adventure
Just like Sam- the early days were stressful and I wondered if things would EVER get easier 🤯
After some painful lessons, I decided to take the time to learn and appreciate the power of operational systems...
And like clockwork after implementing what I'd learnt... my business began to THRIVE
My calendar was packed with a delicate balance of private and public events.. it was happening
Fast forward a few years down the track and I expanded to a mobile bar.. And then to a festival burger stall.
Each business was run under management for several years before I successfully sold all 3 🙌
MEET THE FOUNDER
G'day, I'm Sam 👋
I started my mobile catering journey back in 2015 after feeling burnt out and exhausted from the grind.
I first started out selling smashed avocado on toast at small markets.. And it was a slowww crawl for the first 6-12 months
A lot went horribly wrong.. and there were several times that I seriously questioned if I should just go back to the grind 🥑 🧐
Thankfully, I was continually inspired by the freedom and fun lifestyle that the mobile catering model presented- it fuelled my determination to succeed.
Gradually, my humble "Sammy's Smashed Avo" evolved into
The Avocado Hut
Which then evolved into 4 sites.. More brands..
And a bricks and mortar cafe 🥑
In 2018 I employed a general manager to run most of my business for me so I was free to explore new opportunities, travel or work on the business instead of in it.
MEET THE FOUNDER
And I'm Nick! 🤙
I started a mobile juice trailer business back in 2008, motivated by a love for travel and adventure
Just like Sam- the early days were stressful and I wondered if things would EVER get easier 🤯
After some painful lessons, I decided to take the time to learn and appreciate the power of operational systems...
And like clockwork after implementing what I'd learnt... my business began to THRIVE
My calendar was packed with a delicate balance of private and public events.. it was happening
Fast forward a few years down the track and I expanded to a mobile bar.. And then to a festival burger stall.
Each business was run under management for several years before I successfully sold all 3 🙌
Track Your Events in Real-Time
Receive a website enquiry or add events manually - CaterCloud adds them to your calendar, creates tasks, and tells you what to do next
Never miss another event application; receive automatic reminders up until submission deadline
Nurture private catering jobs; from enquiry until to full payment is collected
Prioritise your most profitable gigs with ease
Event details, catering leads & contacts organised in one place
Keep all event details, catering leads, and pop-up location contacts organised in one place
Profit Driven Event Scheduling
View pending and confirmed events all in one place
Auto-sync with Google and Apple calendars
Align event applications and enquiries with availability
Profit Driven Event Scheduling
View pending and confirmed events all in one place
Auto-sync with Google and Apple calendars
Align event applications and enquiries with availability
"It's fantastic"
- Mel, The Junc Truck
"This is something every business should have and when the business is sold this goes with it”
- Liz, Rubi & Rose
"My enquiries have been constant since I installed it"
- Yumi, Koma Sliders
We did things the hard way so you don't need to
The food truck game can be a dicey one.. A lot of people dive in head first without much insight and pour their savings into a shiny kitchen on wheels..
Sadly, they often jump straight back out because they can't tread water fast enough resulting in 50% of food trucks failing in their first year.
Food Truck Coach was born from our itch to develop the framework that guides food truck entrepreneurs along a smooth, predictable path to a fulfilling and profitable lifestyle business.
Whether you're just launching or well beyond $1m turnover; the road doesn't need to be bumpy.
CLIENT CASE STUDY
Tenny was able to quit his job
Tenny came to us feeling frustrated with life and felt stuck in the grind, working at a fancy restaurant. He had a mobile catering business idea that he wanted to bring to life but felt unsure about how to execute it successfully with his limited budget.
Just 2 months after launching his business, Tenny was able to quit his job. He feels healthier, happier and is making more money than when he was stuck in the grind.
Marketing Made Easy
Attract private catering leads with landing pages, forms, and inbound calls
Nurture leads automatically via SMS, email, FB Messenger, Instagram & more
Close deals, collect online payments, schedule meetings with clients and track analytics!
Marketing Made Easy
Attract private catering leads with landing pages, forms, and inbound calls
Nurture leads automatically via SMS, email, FB Messenger, Instagram & more
Close deals, collect online payments, schedule meetings with clients and track analytics!
Effortless Social Media Management
Post to all your social media platforms with one click
Schedule posts in advance to keep engagement steady
Effortless Social Media
Management
Post to all your social media platforms with one click
Schedule posts in advance to keep engagement steady
Pre-Templated Email & SMS
Marketing Campaigns
Use our purpose built email & SMS marketing sequences to nurture your catering leads pre & post gig.
Pre-Templated Email & SMS
Marketing Campaigns
Use our purpose built email & SMS marketing sequences to nurture your catering leads pre & post gig.
Google Reviews on Steroids
Increase your Google and Facebook review rate by
4-9x
Automatically send post event review requests and follow up sequences.
Google Reviews on Steroids
Increase your Google and Facebook review rate by 4-9x
Automatically send post event review requests and follow up sequences.
HOW IT WORKS
Here's How We Do It...
We get our clients insane results through our high-performance coaching programs. They're designed to help you grow your food truck business faster and more profitably.
There's a lot of information out there.. But information doesn't quite cut it.
Because not all food truck journeys are created equal...
Food Truck Coach provides you with a mentor and a network of food truck entrepreneurs at all stages of growth. We firmly believe that collaborative progress is the most efficient path to overcoming the bumps in the road.
Learn more about our programs here
HOW IT WORKS
Here's How We Do It...
We get our clients insane results through our high-performance coaching programs. They're designed to help you grow your food truck business faster and more profitably.
There's a lot of information out there.. But information alone doesn't cut it.
Because not all food truck journeys are created equal...
Food Truck Coach provides you with a mentor and a network of food truck entrepreneurs at all stages of growth. We firmly believe that collaborative progress is the most efficient path to overcoming the bumps in the road.
Learn more about our programs here
TOOLS & TACTICS
Remember why you started a business...
Without a clear framework in place, growth is difficult and unsustainable... Leading it straight to the "too hard" basket.
Whether your dream food truck business is just an idea or you've been at it for years, we provide you with the tools, tactics and strategies to grow steadily.
TOOLS & TACTICS
Remember why you started a business...
Without a clear framework in place, growth is difficult and unsustainable... Leading it straight to the "too hard" basket.
Whether your dream food truck business is just an idea or you've been at it for years, we provide you with the tools, tactics and strategies to grow steadily.
START GROWING YOUR BUSINESS
Community, Training & Resources
FREE TRAINING
Understand the 3 core pillars to scaling a successful business. Watch the training and download the worksheet.
JOIN OUR COMMUNITY
Join our thriving community of food truck entrepreneurs.
Bounce ideas of other like minded people and enjoy the weekly free trainings we post
START GROWING YOUR BUSINESS
Community, Training & Resources
FREE TRAINING
Understand the 3 core pillars to scaling a successful business. Watch the training and download the worksheet.
JOIN OUR COMMUNITY
Join our thriving community of food truck entrepreneurs.
Bounce ideas of other like minded people and enjoy the weekly free trainings we post
Get Instant Access Now
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